Uniqlo cool

I think Uniqlo is one of THE coolest clothing stores in existence. First of all, I have been a life-long sweater fanatic (that anyone who knows me even a bit can likely attest to), and they understand sweaters down to perfection. They have excellent quality sweaters of every color, style and material (simple cotton to luxurious cashmere), that are created to complete rather than overtake your outfit. Exactly what I love! Secondly, their prices are truly a pleasure. While most stores are jammed with exorbitantly priced clothing, their's are not more than you would pay at other more common chain stores, but way cooler. And finally, even their store aesthetic speaks to my soul. If you have ever been to one of their stores you know exactly what I mean. They are clean lined, orderly, bright, and well stocked with all those basics you crave and trekked there for. Very Japanese indeed.

They have a store in NYC, in Soho, right on Broadway between Spring and Prince (in the heart of the hustle and bustle of fabulousness). It is huge, but it is always busy. Well worth the trip, even if you just want to browse, and explore what chic simplicity is truly about. This is your go-to place for reliable basics we all need and love. I'm planning to go next month - cannot wait!!!